The Challenge:
Being a construction and restoration company, the services
Worth Construction offers is very specific and primarily utilized on an
as-needed basis. So, they presented us with the challenge of utilizing new
marketing channels such as social media, and the updating of their website to
increase their company’s digital presence.
The Solution:
We realized the need for a much stronger digital presence,
and commenced to creating a strategy to achieve that. The first step was to
redesign the website, to freshen it up and providing more detailed information
while also making it more visually appealing.
Secondly, we created a Twitter account called “Fix It with Phil”, where
the owner could provide helpful tips to homeowners. Worth has always been
active in the local community, so we began to film short video segments of
their goodwill projects and post them on a blog site, under the same “Fix It with
Phil”.
Along with that, we initiated a strong push for new “likes”
on Facebook, focusing on growing the audience for the existing video blogs and
project information. With properly placed Facebook advertising, “likes” tripled
in the first two months and interaction on the page saw a noticeable increase.
Simultaneously, we ran ads with monthly promotions and pre-roll (video) on local
news stations’ websites, generating measurable click-thrus so Worth could
determine which offers were even of interest to the general public. We utilized
Google AdWords with two focuses (restoration and new construction), and much to
the client’s surprise, we received notable response to the new construction ad,
which is only a secondary element of their business. The challenge Worth Construction
presented us with was met and proved that having the right campaign and
strategy can increase one’s digital presence and ultimately further their exposure.
