Worth Construction Case Study

The Challenge:

Being a construction and restoration company, the services Worth Construction offers is very specific and primarily utilized on an as-needed basis. So, they presented us with the challenge of utilizing new marketing channels such as social media, and the updating of their website to increase their company’s digital presence.

The Solution:

We realized the need for a much stronger digital presence, and commenced to creating a strategy to achieve that. The first step was to redesign the website, to freshen it up and providing more detailed information while also making it more visually appealing.  Secondly, we created a Twitter account called “Fix It with Phil”, where the owner could provide helpful tips to homeowners. Worth has always been active in the local community, so we began to film short video segments of their goodwill projects and post them on a blog site, under the same “Fix It with Phil”. 

Along with that, we initiated a strong push for new “likes” on Facebook, focusing on growing the audience for the existing video blogs and project information. With properly placed Facebook advertising, “likes” tripled in the first two months and interaction on the page saw a noticeable increase. Simultaneously, we ran ads with monthly promotions and pre-roll (video) on local news stations’ websites, generating measurable click-thrus so Worth could determine which offers were even of interest to the general public. We utilized Google AdWords with two focuses (restoration and new construction), and much to the client’s surprise, we received notable response to the new construction ad, which is only a secondary element of their business. The challenge Worth Construction presented us with was met and proved that having the right campaign and strategy can increase one’s digital presence and ultimately further their exposure.  

Front Runner Athletics Case Study

The Challenge:

After the outstanding success of the “I Dream” spots on local cable stations, we became Front Runner Athletics official agency of record.  They asked us to expand the “I Dream” campaign on air, online, and in social media.

The Solution:

Early in 2012, we began to develop the next campaign for Front Runner Athletics, “The Dream Begins”.  First, we decided to create a content marketing campaign that would focus on one sport at a time, instead of all four sports into one campaign.

The first sport we would focus on would be running.  Our creative team worked for weeks developing a script for a short feature.  We cast Reanna Curlee, a local acting hopeful, as the main character. 

In July, we began running the teaser on air during the Olympics on the local NBC affiliate and also across local cable channels.  We shared the teaser across their social media platforms and their newsletter.  The teaser said to visit Front Runner Athletics website to see the full feature, which was the only location we placed the feature.   The purpose was to deliberately generate a measurable increase in traffic to their website.

Now, this campaign was far more than just a video production project. 

At the filming of the final scene in the short feature, we casted over 200 people as extras.  On the day of the filming, we created autograph cards with Reanna’s picture on it.  When presented to Front Runner Athletics with Reanna’s autograph on it, the individual would receive an in store discount.

We also placed back to school ads in the local universities/college’s student information packets, which ensured the longevity of the campaign through the beginning of the school year.

We also involved a local high school to provide concessions for the extras and crew, helping them to earn money toward a trip they had planned for the coming school year.

We successfully implemented a multifaceted content marketing campaign for a local company over the air, on the internet, in print, and on social media; all within a local budget; proving once again that our “Dream” campaign, was the perfect way to reach the demographic of Front Runner Athletics.

Creativity Design

Products

When the bacon themed products started to appear everywhere, I thought, “Really? Someone is making money off this?” As a creative agency, we have some pretty crazy (and we’d like to think, good) ideas bouncing around the office. But these products took the combination of creativity + design to a whole new level. Whether you find them useful in your own life or not, you have to admit that the designer has a special kind of imagination. 

Shag Carpet Skateboard

I have an idea: Let’s combine the street-cred activity of the 80’s with the flooring of the 60’s. I’m no skater, but I always thought the sandpaper surface was there for a reason (maybe grip?), since they’ve all had it since the dawn of the sport. But if these guys can really pull it off by just by adding a slice of Grandma’s den floor, I say, “Skate or vacuum, dude!” 

(Shaggo.com)

Cardboard Animal Trophies                           

Hey look! I caught a cardboard elephant and mounted it on the wall! Although I’m a little confused by this one, I can’t help but wonder how much time the original artist put into not only the basic design, but tweaking the measurements for the cuts. And there are multiple animals to choose from.  

(CardboardSafari.com)

Modular Cardboard Walls

Cardboard seems to be a pretty popular material. We discovered this one when we were looking for an inexpensive, temporary way to create a partition in our open space (ie. hide some of our junk). They come in all colors, require no tools, and are made from recycled cardboard. I think we ordered five boxes, and I put it together, so I can tell you it’s super easy. Makes a very neat focal point. (MIOCulture.com)

                                                                

QLOCKTWO Wall Clock

Wall clocks have become decoration at this point, and this one is a beauty. A fun twist on the digital clock, it comes in several different colors, and is like a combination of a digital clock and a word search puzzle.  (Amazon.com)

Convertible Sofa Bunk Bed

At first glance, this has a bit of an Ikea vibe to it. But this is much more innovative than your standard fold out couch. Transforming into bunk beds rather than a standard bed, we’re back to a modern, space-saving product with clean lines and functionality. (Bonbon.co.uk)

 Please leave us some of your favorite creative design finds in the comments. We love seeing this stuff!

Keywords: weird products, quirky products, creative products, creative agency, creative designers, crazy products, crazy ideas, bacon products, creativity