Marketing to a Hispanic Demographic

In an age of increased mobile connectivity and decreased newspaper advertising revenues, it’s no surprise that Hispanics, a more digital-savvy segment, are increasingly likely to view their news on a mobile device. In fact, turning to a tablet or a smartphone has exploded 74% from 15.3% in 2010 to 26.6% in 2012. This translates into an estimated increase of 3.9 million additional Hispanics viewing their news on a mobile device. A recent analysis of information from the Hispanic InsightCenter by BIGinsight highlights what this means for newspaper print editions, as well as how marketers can harness this shift and increase their ROI.